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September, 2008
5280 Magazine – Power of Positive Thinking – A 12-step guide to understanding the University of Colorado’s popular head football coach
October 30, 2006
Opt for Choice Not Chance, Urges Scott Armstrong, Boulder Coaching Academy Founder and Great-Grandson to Whitman’s Chocolates’ Legacy
September 12, 2006
Boulder Coaching Academy President Offers Seven Steps to Marathon Success
May 28, 2006
Disabled runners go Beyond Limits Participants eagerly training for the Bolder Boulder
May 2, 2006
Special Olympics Volunteer Shares Zeal for Distance Running, But It’s His Fire-Walking Experience That Fuels His Passion for Transforming Lives


Power of Positive Thinking: 
An excerpt from:  A 12-step guide to understanding the University of Colorado’s Popular Head Football Coach.  

11) Be Abnormal
I’d been in the football War Room with Hawkins, attending a meeting with his assistants. It was time for the next meeting. Hawkins’ day is highly structured. It moves, much like a football practice, in regimented increments. As we left for the auditorium downstairs, Hawkins handed me a blue plastic bottle of water. “Try this,” he said. “It’ll change your life.”

He was joking. He’d handed me something called AquaVybe, “a premium bio-energetic drinking water infused with 72 essential trace minerals derived from Power Organics Krystal Salt from the Himalayan mountains.” Companies give Hawkins free stuff all the time, hoping for his endorsement, or at least to be able to claim their products are used by the University of Colorado football team. “Three water companies have approached me and said, ‘If you don’t drink this, you’re done,'” Hawkins told me. I don’t expect to see AquaVybe on the Folsom Field sidelines anytime soon.

Which is what makes Scott Sharp Armstrong’s involvement with the team all the more remarkable. Armstrong is a self-invented “life coach.” “Let Scott Armstrong Show YOU How to Live the Life You Were Born For,” is the opening line on the Web page of the Boulder Coaching Academy. Before the 2007 season, Armstrong cold-called Hawkins at the Dal Ward Center, pitching his services as a way for the Buffaloes to “break through self-limiting boundaries,” to “learn how to ‘Dream Big,'” and to “design [lives] that tickle [their] soul[s].”

Hawkins talks a lot about being different. It’s a staple of his stump speech, which I heard first at Valor High, then heard again several times in the weeks that followed. Be different. Don’t just be a carbon-based life form existing until you die. Don’t have an average job or an average marriage. “Being an average person is really easy to do,” he says. “Mammals want to get into a comfort zone. They want to know exactly where to get dinner or a haircut. Reinvention requires courage and the guts to think a little different.”

Hawkins’ relationship with Armstrong ˜who’s known around Dal Ward as Coach Armstrong˜shows Hawkins’ willingness to take risks, to be, as he says, abnormal. During spring training last season, Hawkins let Armstrong meet with the players and coaches once a week. This spring, Armstrong met with the team twice a week.

I sat in on one of the sessions. In the Dal Ward auditorium, the entire team and all the coaches flipped through Best Affirmations Workbook: A 30-Day Guide to Actively Creating the Life You Want. It was time for Day Four: The Power of Smiling. Frowning takes more energy than smiling, Armstrong declared, standing in front of the team. Smiling more will attract far more success to our lives, he added.

He talked about a trip he took with his wife to Mexico. After the porter had brought their bags to their room, Armstrong had given the man his business card, which looks like a fake million-dollar bill. He then handed us our own fake bills, telling us to hand them to our girlfriends or wives. “They’ll get a big kick out of ’em,” he said.

It was a tough room. While some of the players and coaches followed Armstrong closely, others snickered. When we acted out the day’s exercise: closing our eyes and smiling for 60 seconds, the malevolent vibe˜emanating from roughly a quarter of the players˜made me wince. After that exercise we again closed our eyes to listen to the theme song from Chariots of Fire.

“I think Scott kinda knows it seems really cheesy,” Cody Hawkins told me. “Even for me. You’re sitting around with a bunch of 18-year-old guys listening to a song that all these parody movies make fun of, with fat girls running on the beach or whatever. I’ll be sitting next to my best friend, and we’ll have just seen this funny movie, and now we’re listening to Chariots of Fire, trying to relax while our legs are touching.”

The hostility in the room is probably unavoidable, Cody says. A lot of the guys on the team come from tough backgrounds, and have a hard time dropping their defenses. After the session, in the locker room where the coaches dress for practice, Hawkins admitted not everybody’s going to glean something from a life coach. “I just throw it all out there, hoping some of it sticks.” Josh Smith, a wide receiver on the team, subsequently added his endorsement: “I don’t know how most guys take it, but I know that it’s just positive. To have a good team you got to have everybody positive.”



Opt for Choice Not Chance, Urges Scott Armstrong, Boulder Coaching Academy Founder and Great-Grandson to Whitman’s Chocolates’ Legacy

Monday October 30, 6:00 am ET

BOULDER, CO–(MARKET WIRE)–Oct 30, 2006 — Forrest Gump’s mama famously told him, “Life is like a box of chocolates, you never know what you’re gonna get.” But Walter P. Sharp, creator of the Whitman’s Sampler (the world’s best selling box of chocolate) and his great-grandson Scott Armstrong, founder and president of the Boulder Coaching Academy, would disagree.

Walter Sharp’s famous one-pound yellow sampler box was the first to include a variety of chocolates and a custom map inside the lid, making it possible to choose your sweet success with every bite. Four generations later, staying true to the Whitman Sampler innovator’s ideals, Scott encourages and empowers his clients to effectively map out the sweet success of their own daily lives.

Armstrong, a highly regarded life coach, has helped hundreds of clients around the world savor the sweet success that comes from choosing their personal life goals and taking the right steps to achieve them — effectively determining their own life’s future, rather than leaving success to chance.

“Life success is just too important to treat as if you were merely selecting a bon bon from a candy dish,” says Armstrong. “I firmly believe that to achieve major success in life, you need a coach. It’s no secret that Opra Winfrey, Dustin Hoffman, Michael Dell and Deepak Chopra have all been coached in their pursuit of stellar achievement. A coach focuses on helping someone chart their future and provides an objective partner to constantly evaluate whether your actions are effective. A coach helps you retool efforts, change habits and learn new skills if you’re not performing as expected. Most importantly, a coach holds you accountable and ensures that you achieve your objectives.”

Karen Knowler enrolled in the Boulder Coaching Academy in November 2005 to gain the knowledge and experience required to turn her dreams of greatness into a plan of action. Under the guidance of Scott Armstrong, Karen developed a roadmap and the skills needed to become one of the top raw food experts in the world. Karen has lectured internationally and has been seen by millions of viewers on national TV, and appears frequently in other media.

“Scott is an amazing human being who truly walks his talk,” said Karen Knowler. His professionalism, positive attitude, passion for life, desire to serve, and amazing knowledge base, have accelerated me past my initial goals, to a position leaps ahead of where I imagined when we first started.”

Scott Armstrong has coached clients worldwide — from Australia, Canada, Curacao, Czech Republic, Denmark, England, Iceland, Ireland, Sweden, Switzerland, South Africa, United States, Trinidad, and New Zealand — sharing his secrets of success while training clients to achieve their own outstanding outcomes. To hear testimonials from past graduates who share how the Boulder Coaching Academy has helped them choose success in their lives and careers, or to download Scott Armstrong’s eBook, titled “Boston Marathon Or Bust: How to Achieve Your Dreams,” go to the Boulder Coaching Academy website: http://bouldercoachingacademy.com/

Image Available: http://www.marketwire.com/mw/frame_mw?attachid=358406


Boulder Coaching Academy President Offers Seven Steps to Marathon Success

Tuesday September 12, 1:11 pm ET

BOULDER, CO–(MARKET WIRE)–Sep 12, 2006 — On September 24, 2006, marathon runners from around the country will descend on Boulder to participate in the Boulder Backroads Marathon grueling 26.2 mile course testing strength, endurance and will power. Scott Armstrong, president of the Boulder Coaching Academy and a veteran marathon runner, offers Boulder Backroads Marathon participants seven steps to achieve their personal best. After 12 years and 12 marathons, Armstrong was finally able to achieve his dream of qualifying for the Boston Marathon, but only with the help of these seven simple steps. Here are Armstrong’s secrets:
1. Set Your Goals in WritingCreate goals for both for the long-term and the short-term, and put them in writing. Studies have shown that when you write down a goal the chances of achieving it are a thousand times greater. Your goals should be specific, measurable, attainable, realistic and must have a time limit.   

2. Visualize Your Success

Make a daily habit of visualizing yourself accomplishing your written goals. When training for my twelfth marathon, I visualized a sub 3:10 qualify time required to run in the Boston Marathon. I saw each mile marker along the 26.2 mile course fell within the time I needed. I pictured myself at the end of that race celebrating with my wife and calling my coach to tell him the good news that I qualified for Boston.

3. Be Persistent

It took me more than a decade to achieve my dream of running in the world’s greatest marathon. It is said that Thomas Edison tried 10,000 different combinations before he was able to find the right one and successfully create a light bulb. How bad do you want it?

4. Do Something Unusual That Will Give You Uncompromising Faith in Yourself

Challenging your established belief patterns by stepping outside of your comfort zone will help develop confidence and faith in yourself. For me, walking over a twenty foot bed of hot coals gave me the mindset that I could accomplish anything.

5. Exhibit Discipline

Discipline is a key component required to achieve your goals. When working toward your dream think of discipline as giving you the ability to flick the little doubting man off your shoulder. Holding the vision of yourself achieving your goal in the forefront of your mind will help you stay disciplined. Do not let self-doubt destroy your dream. Flick that doubting man or woman off your shoulder.

6. Utilize a mentor or coach

The ability to seek out and learn from others, specifically those who have already accomplished similar goals and dreams, is an invaluable resource. I found a former Olympic marathon runner to help support and inspire me. Through the advice of an experienced coach after 12 marathons and 12 failed attempts to qualify for Boston, I changed my strategy for the Boston Marathon and finally achieved my goal.

7. Have gratitude

Every morning make a habit of spending five or ten minutes reflecting on the many things you are truly grateful for in life. Maybe it’s a spouse, kids, friends, football season or running your personal best in the Boulder Backroads Marathon.

Scott Armstrong is the president of Boulder Coaching Academy and author of “Boston Marathon Or Bust: How to Achieve Your Dreams.” Boulder Coaching Academy donates 25% of all proceeds from the sale of the book to the Special Olympics. For additional info, visit: http://bouldercoachingacademy.com.


Disabled runners go Beyond Limits

Participants eagerly training for the Bolder Boulder

By Eric Schmidt, Camera Staff Writer

May 28, 2006

After 10 weeks of training for the Bolder Boulder, the Beyond Limits team is pumped up for the race.

The team of about 25 runners with physical and developmental disabilities took its final practice laps Thursday at the Boulder Valley Ranch trailhead. The goal, organizers said, is for every runner to finish Monday’s race and inspire others with disabilities to do things they never thought they could.

“I’m ready,” Kam Burns said before hitting the trail with a buddy. “I feel good.”

The 4-year-old program pairs runners — who range in age from 16 to 43 — with mentors for training and encouragement. The group has been running twice a week at Boulder Valley Ranch and the East Boulder Recreation Center since March.

Beyond Limits pools efforts from several local organizations and enjoys a $10,000 sponsorship from Nike for running gear. Boulder Running Company manager Henry Guzman and Sherri Brown, of the Boulder Parks and Recreation Department’s Expand program, are among the organizers.

Guzman said it’s amazing to watch the runners come into their own leading up to the race. He said one participant enjoyed the sport so much she’s now on Longmont High School’s cross country team.

“This is bar-none the best group — the most cohesive group — of athletes we’ve ever had,” Guzman said of this year’s team.

Scott Armstrong, president of the Boulder Coaching Academy, said his first year as a volunteer with the program has been productive physically and satisfying personally.

An author and life coach, Armstrong wrote the book “Boston Marathon or Bust: How to Achieve Your Dreams,” which uses completion of that race as a metaphor for personal success. He is donating 25 percent of proceeds from the book to the Special Olympics.

“It’s really been rewarding,” said Armstrong, who has been running the Bolder Boulder for more than 10 years. “It’s great to get out with the kids and have a good time. They just get so excited to be out here running.”

Lizzy Creech, 25, said it’s fun to be part of the team.

“I like the exercise and the friends,” she said.

Louisville resident Carol Creech, Lizzy’s mother, said the runners have shown commitment, training in rain and snow for an opportunity they would never have had otherwise.

“It’s wonderful to see the glow these athletes project with the success they’ve had over the last four years,” she said.

Kathy Leszcynski, of Lafayette, said she’s been running the Bolder Boulder “forever” but has never been more satisfied than when her 26-year-old son, Jason, shaved his time by 22 minutes when running the race for a second year.

“My dream had always been to do it with Jason, and now that’s happening,” she said.

Special Olympics Volunteer Shares Zeal for Distance Running, But It’s His Fire-Walking Experience That Fuels His Passion for Transforming Lives

Boulder Coaching Academy Helps Special Olympians achieve BolderBOULDER 10K Dreams

Boulder, CO – May 2, 2006 Scott Armstrong, personal success coach and marathon runner, “walks his talk.” Or rather, he runs it. That’s why the president and founder of Boulder Coaching Academy volunteered to be a pacer for Boulder’s Special Olympics program, training local kids for the upcoming Celestial Seasonings 28th Memorial Day BolderBOULDER 10K Race.

“If you really want to make major improvements in your life, you need someone to help you get moving forward, and to show you what to do to get better results than you’re getting right now. It’s an absolute must!” says Armstrong. “I’m delighted to share both my love of running and my recognition of the importance of constantly pushing one’s limits with these Special Olympians. Their racing success will be life altering.”

His first Boston Marathon was a big achievement, but Armstrong’s most influential and life-changing experience was fire-walking at an Anthony Robbins seminar. “Once I used my mind to overcome my fears and walk across 20 feet of hot coals, I knew I had to share this knowledge,” he says. The walk raised his “mental game” to a new level, and inspired a new career: success coach. Since then, Armstrong has helped people from the four corners of the world.

Armstrong, president of Boulder Coaching Academy, recently penned the book, ” Boston Marathon Or Bust: How to Achieve Your Dreams,” which uses the metaphor of his preparation to compete in – and successfully complete – the 100th running of the Boston Marathon. It’s a must read for the steps one takes to turn a dream into a goal – and then into a reality.

To help support the Special Olympics program, while simultaneously sharing how he used goal-setting techniques to achieve his dream of running in the Boston Marathon, Armstrong is donating 25% of all proceeds from the sale of his book to Special Olympics. For ordering details, visit Armstrong’s web site: http://bouldercoachingacademy.com.